About Us
Building dreams on wheels since 2017
iREMAN Automotive, established in 2017, is Malaysia’s first food trailer pioneer offering a 2-year on-site warranty. Founded by Mr. Stephen Goh with over 40 years of experience, it focuses on technical expertise and customer-centric solutions.
The company provides financing support for young entrepreneurs, partners with Sabah Credit Corporation, and has expanded to Japan. It has developed over 20 trailer designs and servers more than 40 F&B brands.
What We Do

Specializing in the design, fabrication, and customization of food trailers, the business provides complete mobile solutions for modern entrepreneurs, including layout planning, construction, and equipment setup for efficient operations.

Customization services are offered based on client needs, covering branding and workspace design. Financial support and strategic partnerships are also provided to help ease business startup.

Focused on the growth of the mobile F&B industry, it delivers innovative trailer designs, after-sales support, and sustainable business opportunities for entrepreneurs.
Our Group
Companies under iREMAN Group
Timeline
From a simple start to ready growth
2017
The Beginning
Founded in 2017, Ireman Automotive Sdn Bhd started with food trucks and expanded into food trailers with customized solutions.
2018
Making our mark
We successfully launched the first batch of Smart Series 2.30 and 2.80 in Malaysia and supplied around 100 units to the Ministry of Agriculture (MoA), strengthening our credibility in the market.
2018
Canton Fair - Expanding Horizons
Expanded internationally by exhibiting at the Canton Fair in Guangzhou, China, showcasing our expertise while building new business opportunities and relationships.
2019
Achieving JPJ On-Road Registration
In 2019, we obtained JPJ on-road registration, ensuring our food trailers are fully compliant, safe, and ready for commercial use.
2019
Expanding Presence at MIRF Fair
Participated in the MIRF Fair, showcasing our food trailers, connecting with industry players, and expanding new business opportunities.
2019
Launching Tapak Food Trailer Kelana Jaya
We launched a dedicated food trailer tapak in Kelana Jaya to support entrepreneurs and grow the local mobile F&B community.
2020
International Expansion & China Partnership
Expanded internationally through a strategic partnership with a leading food trailer supplier in China.
2020
Operating from Our First Office
In 2020, we operated from our first workshop, building and customizing our early food trailers.
2020
Expansion of Product
Introduced the Enterprise and Travelers models to offer more options for mobile food business.
2020
Launching Easy Payment Scheme
Launch Easy Payment Scheme to make food trailers more affordable and accessible.
2021
Smart Series Upgrade
Smart Series evolved to 3.0 with a sharper look, better features, and added SME Corp support.
2021
Securing Government Support for Our Customers
We made funding easier by connecting our customers with SME Corp support.
2022
Introducing BGD Capital or Flexible Financing
BGD Capital was introduced to give customers more flexible and manageable payment options.
2022
Expanding Services with Mobile Therapy
We stepped beyond trailers by bringing mobile therapy services directly to our customers.
2023
Exclusive Distribution
We strengthened our East Malaysia footprint by appointing Birsb as our Sabah Distributor.
2023
Launching Our First Caravan Prototype: Wayfarer
Wayfarer made its about as our first caravan prototype, blending comfort, flexibility, and a new direction for the brand.
2023
Exclusive Distribution
We strengthened our East Malaysia footprint by appointing Birsb as our Sabah Distributor.
2023
Launching Our First Caravan Prototype: Wayfarer
Wayfarer made its about as our first caravan prototype, blending comfort, flexibility, and a new direction for the brand.
2024
Launching Our First Caravan Prototype: Wayfarer
Wayfarer made its about as our first caravan prototype, blending comfort, flexibility, and a new direction for the brand.
2024
Launching Our First Caravan Prototype: Wayfarer
Wayfarer made its about as our first caravan prototype, blending comfort, flexibility, and a new direction for the brand.




